At DRT Bodywear ("we", "us", "our"), your privacy is important to us. This Privacy Policy sets out how we collect, use, disclose, and protect your personal data when you visit our website and interact with our services. We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
By using our website or purchasing from us, you agree to the terms of this Privacy Policy.
1. Who We Are
29 Eleven Ltd (Trading as DRT Bodywear)
Registered Office: Wings House, Daleside, Gerrards Cross, Buckinghamshire, SL9 7JF
Email: privacy@drtbodywear.com
2. What Personal Data We Collect
We collect and process the following types of personal information:
- Identity Data – Name, title, date of birth
- Contact Data – Email address, phone number, billing and delivery addresses
- Account Data – Login credentials, purchase history, preferences
- Financial Data – Payment information (handled securely by third-party processors)
- Transaction Data – Details about payments and purchases
- Technical Data – IP address, browser type, device identifiers
- Marketing & Communications Data – Your preferences for receiving marketing
We do not knowingly collect personal data from individuals under the age of 13.
3. How We Collect Your Data
Your data may be collected through:
- Direct interactions (e.g. placing an order, signing up for marketing emails, contacting customer support)
- Automated technologies (e.g. cookies, analytics tools)
- Third parties (e.g. payment providers, delivery partners, advertising networks)
4. How We Use Your Data
We use your personal data to:
- Process orders, payments, and deliveries
- Create and manage your customer account
- Communicate with you about your orders and enquiries
- Send you marketing communications (only with your consent or based on legitimate interests)
- Improve and personalise your shopping experience
- Comply with legal, tax, or regulatory obligations
5. Lawful Bases for Processing
Under UK GDPR, we rely on the following lawful bases to process your data:
- Performance of a contract – to fulfil your orders
- Consent – for marketing and non-essential cookies
- Legal obligation – for financial and regulatory compliance
- Legitimate interests – to improve our website, prevent fraud, and grow our business
You may withdraw consent at any time by contacting us or clicking “unsubscribe” in our emails.
6. Sharing Your Data
We may share your personal data with:
- Payment providers (e.g. Stripe, PayPal)
- Delivery couriers (e.g. Royal Mail, DPD, DHL)
- Website and IT service providers
- Marketing and analytics partners (e.g. Mailchimp, Meta, Google Ads)
- Legal or regulatory authorities where required
All third parties must protect your data and only use it for agreed purposes.
7. International Transfers
Some of our service providers may be located outside the UK. Where your data is transferred internationally, we ensure adequate safeguards are in place (e.g. Standard Contractual Clauses).
8. Data Retention
We retain your personal data only as long as necessary:
- Orders and transaction records: up to 7 years for tax and legal purposes
- Customer accounts: until deleted or after 2 years of inactivity
- Marketing preferences: until you unsubscribe or request deletion
9. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction or erasure of your data
- Object to or restrict processing of your data
- Withdraw consent for marketing or cookies
- Request transfer of your data (data portability)
- Lodge a complaint with the Information Commissioner’s Office (ICO):https://ico.org.uk
To exercise your rights, please email us at privacy@drtbodywear.com.
10. Cookies
Our website uses cookies and similar technologies to improve performance, personalise your experience, and measure traffic. You can manage your preferences through your browser settings.
11. Marketing
If you sign up to hear from us, we may send you news, offers, and updates via email. You can unsubscribe at any time by using the link in our emails or contacting us at privacy@drtbodywear.com.
We do not sell or rent your personal data to third parties for marketing purposes.
12. Data Security
We take appropriate technical and organisational security measures to protect your personal data, including encryption, secure servers, and access controls.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page and will become effective upon publication. Please review this policy regularly to stay informed.
Questions?
Contact us at privacy@drtbodywear.com if you have any questions or concerns about your personal data or this policy.